The Multiple Sclerosis Society of Canada and A&W teamed up with communities across the country for the fifth annual Cruisin’ for a Cause campaign.
On Thursday, $1 from every Teen Burger sold was donated to help end MS.
“We are excited about Cruisin’ for a Cause in our community because it shows great support for people with MS,” said Jackie Stambene, development co-ordinator of the Lethbridge Chapter of the MS Society.
“The money raised through this program will help fund wellness programs, government advocacy work and cutting-edge MS research that will increase our understanding of multiple sclerosis.”
Canada has one of the highest rates of MS in the world.
There are 100,000 Canadians living with the disease and three more people are diagnosed every day.
Last year, more than 160 A&W restaurants in Alberta and the North West Territories raised nearly $425,000.
Stambene said the money empowers people affected by MS through the hope generated from the campaign.
Overall, the nation-wide fundraising event has raised more than $3-million through the sale of cut-outs, in-store donation boxes and contributions of $1 from every Teen Burger sold on event day.
Cruisin’ for a Cause activities included classic car gatherings, retro music, car hop service and car hop relay races, hula hoop contests and Great A&W Root Bear visits.
Canadians can also donate to the campaign on-line at www.cruisinforacause2013.ca.