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Council approves new Town of Fort Macleod logo

Old logo

Old logo

New Logo

New Logo

The Town of Fort Macleod has a new logo.
Council on Aug. 24 adopted a design presented by economic development manager Virginia Wishart.
Wishart had presented six samples to council at its Aug. 10 meeting and received feedback.
At the Aug. 24 meeting Wishart presented one that reflected the changes recommended by council.
Updating the logo is required in part because the original artwork cannot be located, which prevents staff from creating a large copy that is crisp and clean.
Wishart also noted there are different versions of the crest in use and the town needs consistency in its brand.
Wishart also noted the town wants to update and digitize its forms, Web site and promotional items.
The logo has the words “Fort Macleod” in bold at the top.
A banner toward the bottom of the logo has the Fort Macleod motto in Latin: “Murus Aheneus Esto,” which means “be thou a wall of brass.”
Below that are the words “Est. 1874” and “Hold Fast,” an accepted modern-day translation of the Latin.
“I like it,” Coun. Trish Hoskin said. “It’s clean, it’s all in there, and I like that it says hold fast.”
Mayor Rene Gendre argued that phrase hold fast doesn’t mean anything.
“It’s superfluous,” Gendre said.
Coun. Gord Wolstenholme said few people in Fort Macleod today speak Latin, so the translation is helpful.
“I like it,” Wolstenholme said.
Wishart provided the following background on the Town of Fort Macleod crest.
It is speculated the town crest was developed by Col. James Macleod. It is very similar to the crest of the Macleod Clan.
The castle in the top left quadrant is symbolic of the hereditary home of the Clan Macleod, Dunvegan Castle, on the Isle of Skye in Scotland.
The figure in the top right quadrant represents the three legs of the Isle of Mann, which was part of the Clan Macleod territory in Scotland. Known as a triskelion, the figurative meaning of the three legs of Mann is the embodiment of stability — no matter which way the triskelion lands, it always stands firmly on two legs.
The lion in the bottom right quadrant symbolizes allegiance to royal house of Macleod of Macleod (Harris and Skye).
The ship in the bottom right quadrant was added to signify the migration of the Macleod clan across the ocean from Scotland. This addition is the main difference between the town crest and the Clan Macleod crest.
The figure of black bull’s head with brass horns between two flag poles with red flags at the top of the crest, signifying one clan chief’s courageous encounter with a raging bull on his journey. The golden horn is still used as a ceremonial cup within the Clan Macleod in Dunvegan Castle.

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