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Blood Tribe launches opioid crisis campaign

The Blood Tribe last week released a poster and billboard as a part of a strategic messaging campaign battling the opioid crisis.

The campaign developed by the Blood Tribe communications and community engagement department had input from front line workers, medical professionals, and persons with lived experience.

The campaign intends to prevent opioid misuse and reduce the amount of opioid-related deaths in the community.

The poster titled  Compassion and made by Blood Tribe artist Bryce Singer is aimed towards both adult and youth demographics.

The topic is on the prevention of opioid misuse and opioid related deaths in the community.

A small map of Akainai is seen in the sky aligned in the direction with the Milky Way to remind Blood Tribe members of the story about the wolves that took pity on them in the past and taught them to live with one another, care for each other, and to have compassion and empathy.

A small child and her mother are seen walking toward a young woman.

The Standoff tower is in the background to show the location.

The image is about checking in on the people we love and visiting with our families, communities, and listening to each other, allowing ourselves and others to be heard. 

Bryce Singer is an artist and member of the Blood Tribe whose mixed media art aims to build an understanding of Niitsitapi culture and history, as well as a relationship to the land.

Singer ’ graphic style is influenced by Blood Tribe artist Gerald Tail Feathers.

Singer also takes inspiration from literary works such as The Ways of My Grandmothers by Beverly Hungry Wolf, and Invisible Reality by Rosalyn R. Lapier.

The billboard titled Call on Your Spirit and designed by Blood Tribe communications officer and artist Blaire Russell.

The statement reminds Blood Tribe members the importance of calling on your spirit, bringing balance and harmony to oneself.

Blood Tribe council member and elder Martin Heavy Head is featured in the image with the Milky Way in the background.

The translation was provided by Blood Tribe community member and elder, Duane Mistaken Chief.

The billboard is on display at Red Crow Park along Highway 2 in Stand Off.

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